ASU SEM Principles
How ASU developed a student-centric organizational structure and culture – growing enrollment across multiple campuses in the Phoenix metro area, across centers and locations throughout the state, and through ASU Online.
Data and Technology
How ASU uses data to inform decision-making and various technologies, including the Salesforce Enterprise Org, to drive enrollment.
How ASU embraced a “help vs. hype” philosophy when communicating to students and their families.
How ASU maintains a centralized strategy with collaboration from colleges and schools.
How ASU’s enrollment leaders work across the university to maximize enrollment success.
*Buses will leave JW Marriott Desert Ridge at 12:45 p.m. and bring participants back to hotel starting at 4 p.m. Complimentary boxed lunches will be provided on the bus.